COVID-19 Vaccine Confidence

June 2021
National Rural Health Resource Center (The Center),
Legato Healthcare Marketing

Learn. Understand. Decide

COVID-19 vaccine communication toolkit  

Customize the templates within the COVID-19 vaccine toolkit to easily develop internal and external communication materials! 

With the support of the Delta Regional Authority (DRA) and the Health Resources Services Administration’s Federal Office of Rural Health Policy (FORHP), the Delta Region Community Health Systems Development (DRCHSD) 

About the toolkit

The COVID-19 vaccine communication toolkit supports rural community-based groups, faith-based organizations, businesses, public health, schools, and health care organizations with developing internal and external communication materials. Organizations have easy access to customizable communication templates that include:

•    Print ads
•    Poster
•    Brochure 
•    Social media posts
•    Online resource guide

COVID-19 vaccination communication 

Learn. Understand. Decide. This creative campaign increases the feeling of confidence in the COVID-19 vaccination and acknowledges the need for people to understand the facts before making a decision. Communication informs and addresses misconceptions, to help encourage people to make decisions that are right for them—and their communities.

Through this turnkey program, members have easy access to a catalog of communication pieces. Templates are available as a downloadable PDF, for print materials and can be customized using Adobe Acrobat Pro, saving time, effort and cost when developing new communication materials. 

Software Requirements for Template Customization: 

Adobe Acrobat Pro should be used to add your organization’s logo and customized text to the file. The toolkit tactics have been built using the Forms functionality in Adobe Acrobat Pro to offer customization of the PDF templates. The Edit Forms feature of Acrobat should meet most or all of your customization needs. However, if you need to make additional changes, refer to Adobe’s documentation. Helvetica Neue, Light is the selected font used in the template designs. Acrobat should retain this font when customizing your files.

How to Edit a PDF Template

  1. Open Adobe Acrobat Pro
  2. In the top navigation, select File > Open …
  3. Select your PDF toolkit template file from the document window
  4. When your file opens, select "Edit PDF" in the right-hand toolbar
  5. To edit text, first place your cursor on the text you'd like to edit
  6. Edit your text using the "Format" options at the top of the right-hand toolbar
  7. To edit images or an organization’s identity, first place your cursor on the image you'd like to edit
  8. Modify your image using the "Objects" options below the text options from Step 6
  9. Once complete, resave your file as a PDF

Microsoft Word is required for customization of radio scripts, social media posts, website landing pages and internal education materials.

Provide Feedback

If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.