Important Considerations in the Development of a Defensible Pricing Strategy

Event Details
Wednesday, May 4, 2016
National Rural Health Resource Center (The Center)

Transparency in pricing requirements and customer expectations are on the rise. Payors and media routinely publish fee comparisons for regional competitors. Published information nurtures a more informed public who, in turn, place new demands on providers. High deductibles and increased coinsurance responsibilities have driven dramatic increases in patient inquiries into internal pricing methodologies. Many providers struggle to explain or understand the methodology used to establish pricing. This lack of clarity and consistency prohibits best class customer service. A patient-centric, defensible pricing methodology is an absolute requirement for appropriate reimbursement, representative budgets and best class customer service. This presentation details the steps, considerations and action items necessary to implement and maintain a best class pricing protocol.

John Behn, MPHA, Stroudwater Associates

This project is/was supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB1RH24206, Information Services to Rural Hospital Flexibility Program Grantees, $1,009,121 (0% financed with nongovernmental sources). This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.