How to Communicate Who You Truly Are as an Organization
Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.
Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.
Part 6- How to Communicate Who You Truly Are as an Organization
Speaker: Brian Lani, VP of Creative Services of Legato Healthcare
Health care is consumer-driven and prospective patients make decisions based on many factors including cost, access, quality, experience, and their connection to us. These patients, or consumers, identify with the messages and overall image you create for your organization; it’s so much more than a logo or your colors, although those are important too. The way you define who you are as an organization – the way you look, feel, act, speak, and deliver care – is critical for cultivating loyalty and patient retention. It will describe every interaction with your organization: patient care, community relations, how the phone is answered, your website — and even your billing.
Discover how to develop your organizational personality to align with your vision and future growth strategy.
Objectives:
- Discover why a strong image is much more than a name, tagline or logo
- See the importance of delivering a great experience
- Learn how to create a promise through your image that benefits your community and the patients you serve
For additional information or questions on this series, please contact Snr. Program Coordinator Kim Nordin.
Building Trust and Confidence in your Organization from the Inside Out
In this first webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to communicate even more to build trust and confidence in your organization.
Professional Development: Elevating your role as a communicator in your organization
In this second webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to elevate your role as a communicator in your organization.
Planning 101: Maximize your limited communications budget
In this third webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn how to maximize your communications budget.
Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds
In this fourth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to customize messages based on generational and cultural backgrounds.
Digital 101: How to build relationships and loyalty with your community
In this fifth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to build relationships and loyalty with your community.
Telehealth as the New Norm: Strategies to build understanding and acceptance internally and externally
In this seventh webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn effective messaging and techniques for your telehealth communications.
What’s Your 2021 Story? The Art of Storytelling
In this eighth and final webinar of the 8-part series, Communication Strategies for Community Outreach and Education, you’ll leave inspired and energized to go out and tell the story of your rural health organization.