Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds
Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.
Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.
Part 4- Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds
Speakers: Mike Milligan, President of Legato Healthcare
Health care communications can be a challenge when trying to reach a specific audience. Understanding generational behaviors and mindsets can equip you with the knowledge you need to meet your audience where they are. Communication strategies must be established that reflect the nuances of the multigenerational, multicultural, and bilingual homes in the communities you serve. Messaging should be created to address the health disparities that challenge communities of color.
This webinar will explore ways to reach a culturally and generationally diverse audience when developing your communications strategy. We’ll discuss techniques on how to craft messaging that appeals to each generation’s needs, at every stage of their life, including verbal and written content. We’ll also share factors, such as cultural and literacy differences, that should influence your messaging.
Objectives:
- Identify generational and cultural differences and how those differences impact communication strategies
- Understand the basics of targeted communication planning focused on the right messaging, for the right audiences, at the right place
- Learn how to look at a diverse audience for what they have in common, and then align your messaging approach and tactics to their respective nuances
For additional information or questions on this series, please contact Snr. Program Coordinator Kim Nordin.
Building Trust and Confidence in your Organization from the Inside Out
In this first webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to communicate even more to build trust and confidence in your organization.
Professional Development: Elevating your role as a communicator in your organization
In this second webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to elevate your role as a communicator in your organization.
Planning 101: Maximize your limited communications budget
In this third webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn how to maximize your communications budget.
Digital 101: How to build relationships and loyalty with your community
In this fifth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to build relationships and loyalty with your community.
How to Communicate Who You Truly Are as an Organization
In this sixth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to develop an image that aligns with your organization’s vision and future growth strategy.
Telehealth as the New Norm: Strategies to build understanding and acceptance internally and externally
In this seventh webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn effective messaging and techniques for your telehealth communications.
What’s Your 2021 Story? The Art of Storytelling
In this eighth and final webinar of the 8-part series, Communication Strategies for Community Outreach and Education, you’ll leave inspired and energized to go out and tell the story of your rural health organization.