Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds

Event Details
Thursday, November 12, 2020
1:00pm CST
Host: 
National Rural Health Resource Center (The Center)

Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.

Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.

Part 4- Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds

Speakers: Mike Milligan, President of Legato Healthcare 

Health care communications can be a challenge when trying to reach a specific audience. Understanding generational behaviors and mindsets can equip you with the knowledge you need to meet your audience where they are. Communication strategies must be established that reflect the nuances of the multigenerational, multicultural, and bilingual homes in the communities you serve. Messaging should be created to address the health disparities that challenge communities of color. 

This webinar will explore ways to reach a culturally and generationally diverse audience when developing your communications strategy. We’ll discuss techniques on how to craft messaging that appeals to each generation’s needs, at every stage of their life, including verbal and written content. We’ll also share factors, such as cultural and literacy differences, that should influence your messaging.  

Objectives:

  • Identify generational and cultural differences and how those differences impact communication strategies 
  • Understand the basics of targeted communication planning focused on the right messaging, for the right audiences, at the right place
  • Learn how to look at a diverse audience for what they have in common, and then align your messaging approach and tactics to their respective nuances

For additional information or questions on this series, please contact Snr. Program Coordinator Kim Nordin.

Related Resources: 
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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.