Laying the Groundwork for a Capital Campaign
These days most health care-focused capital projects are accomplished with a multitude of financing sources, including gifts and donations from the community through a capital campaign. The most successful capital campaigns are only initiated after months, if not years, of cultivating connections and relationships in the community. This session will discuss the importance and key tips for community activation, stakeholder outreach and creating a capital campaign case statement. Also covered will be how to track and share impact of a capital project to tell the most compelling story.
Rebecca Polan, Project Consultant, Capital Link