Planning 101: Maximize your limited communications budget
Handout - Forming Objectives Excercise
Handout - Objective Considerations
Webinar 3 Slides
Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.
Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.
Part 3- Planning 101: Maximize your limited communications budget
Speaker: Mike Milligan, President of Legato Healthcare
How do I know what to communicate? What’s most important depends on who you ask, or sometimes who speaks the loudest. But deciding how to invest limited resources shouldn’t be left to chance; it should be based on a logical approach to planning. And how do you know what works best? Newspaper, radio, direct mail, digital? The answer is: it depends…
This webinar will outline a communications process for you to model or adapt for your organization. Its tenets are based on establishing goals that align with your strategic plan, and that are based on a service line prioritization that weighs many factors including: image, revenue, competition, capacity, etc. We’ll also address ways to specifically measure the effectiveness of your communication efforts.
Objectives:
- Review the communications planning process and who to engage in this effort
- Form measurable business and communications goals
- Decide what services warrant focus and which don’t
- Learn how to measure the effectiveness of your communications efforts
For additional information or questions on this series, please contact Snr. Program Coordinator Kim Nordin.
Building Trust and Confidence in your Organization from the Inside Out
In this first webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to communicate even more to build trust and confidence in your organization.
Professional Development: Elevating your role as a communicator in your organization
In this second webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to elevate your role as a communicator in your organization.
Know Your Audience: Strategies to customize messages based on generational and cultural backgrounds
In this fourth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to customize messages based on generational and cultural backgrounds.
Digital 101: How to build relationships and loyalty with your community
In this fifth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to build relationships and loyalty with your community.
How to Communicate Who You Truly Are as an Organization
In this sixth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to develop an image that aligns with your organization’s vision and future growth strategy.
Telehealth as the New Norm: Strategies to build understanding and acceptance internally and externally
In this seventh webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn effective messaging and techniques for your telehealth communications.
What’s Your 2021 Story? The Art of Storytelling
In this eighth and final webinar of the 8-part series, Communication Strategies for Community Outreach and Education, you’ll leave inspired and energized to go out and tell the story of your rural health organization.