Planning 101: Maximize your limited communications budget

Event Details
Thursday, November 5, 2020
1:00pm CST
Host: 
National Rural Health Resource Center (The Center)

Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.

Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.

Part 3- Planning 101: Maximize your limited communications budget

Speaker: Mike Milligan, President of Legato Healthcare

How do I know what to communicate? What’s most important depends on who you ask, or sometimes who speaks the loudest. But deciding how to invest limited resources shouldn’t be left to chance; it should be based on a logical approach to planning. And how do you know what works best? Newspaper, radio, direct mail, digital? The answer is: it depends…

This webinar will outline a communications process for you to model or adapt for your organization. Its tenets are based on establishing goals that align with your strategic plan, and that are based on a service line prioritization that weighs many factors including: image, revenue, competition, capacity, etc. We’ll also address ways to specifically measure the effectiveness of your communication efforts.

Objectives:

  • Review the communications planning process and who to engage in this effort
  • Form measurable business and communications goals
  • Decide what services warrant focus and which don’t
  • Learn how to measure the effectiveness of your communications efforts

For additional information or questions on this series, please contact Snr. Program Coordinator Kim Nordin.

Related Resources: 
Upcoming Webinar

How to Communicate Who You Truly Are as an Organization

December 3, 2020

In this sixth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to develop an image that aligns with your organization’s vision and future growth strategy.

Upcoming Webinar

What’s Your 2021 Story? The Art of Storytelling

December 17, 2020

In this eighth and final webinar of the 8-part series, Communication Strategies for Community Outreach and Education, you’ll leave inspired and energized to go out and tell the story of your rural health organization.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.