What’s Your 2021 Story? The Art of Storytelling

Event Details
Thursday, December 17, 2020
11:00am CST
National Rural Health Resource Center (The Center)

Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.

Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.

Part 8- What’s Your 2021 Story? The Art of Storytelling

Speaker: Brian Lani, VP of Creative Services of Legato Healthcare 

In health care, storytelling is more important than ever for humanizing your organization, educating, inspiring and building trust. Learn how to use the power of storytelling to define who you are while engaging with your patients, community and employees. Craft stories that spark emotional connections between your hospital and the community you serve. Compelling storytelling is essential for effective, relatable communication efforts and image development.

In this interactive session, you’ll leave inspired and energized to go out and tell the story of your rural health organization.


  • Understand the importance of storytelling in communicating your image
  • Learn how to present ideas that show empathy and emotion
  • Learn techniques to tell your story through internal communication, video and publications

For any questions, please reach out to Caleb Lozinski.  

Related Resources: 
Past Webinar

How to Communicate Who You Truly Are as an Organization

December 3, 2020

In this sixth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to develop an image that aligns with your organization’s vision and future growth strategy.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.