How the Best Leaders Build Trust

Author: 
Stephen M. R. Covey

Almost everywhere we turn, trust is on the decline. Trust in our culture at large, in our institutions and in our companies is significantly lower than a generation ago. Research shows that only 49 percent of employees trust senior management, and only 28 percent believe CEOs are a credible source of information. Consider the loss of trust and confidence in the financial markets today. Indeed, "trust makes the world go 'round," and right now we're experiencing a crisis of trust. This crisis compels us to ask three questions. First, is there a measurable cost to low trust? Second, is there a tangible benefit to high trust? Third, how can the best leaders build trust in and within their organizations to reap the benefits of high trust?