Marketing for Allied Health Student Recruitment

Event Details
Tuesday, November 17, 2015
Rural Health Innovations (RHI)

Duration: 62 min

Marketing strategies play a key role in the successful recruitment and retention of students into training programs for allied health professionals. This webinar reviews several elements for rural health networks, hiring organizations and educational facilities to consider when creating a strategic marketing plan. Focus areas include defining your target market, conducting a competitive analysis, developing value propositions and identifying promotional activities. This webinar also features insights from one community college's experiences with recruiting students into health sciences programs. The accompanying handout can help lead participants through marketing planning efforts with rural health network members.


  • Kap Wilkes, Program Manager, Rural Health Innovations (RHI)/National Rural Health Resource Center (The Center)
  • Jeremy McNamara, Health Science Program Liasion, Normandale Community College Health Sciences Program