Community & Population Health
Community support of the local health care system is vital for sustainability and growth. Learn how to create a healthier and more engaged community by working with The Center.

Health Information Technology Consulting
As the national knowledge center on rural electronic health record adoption, The Center offers comprehensive services targeted at rural hospitals, rural health clinics and state and national HIT programs.

Leadership
Success begins with strong, informed leadership. The Center offers a variety of services, on-site and remotely, to leaders to assess strengths and identify areas of useful performance improvement.

Workforce
The Center understands that rural health care facilities face unique workforce challenges. Since 1991, The Center has assisted rural citizens, health professionals, educators and policymakers with design and implementation strategies to assure the availability of quality health care.

Strategic Planning
Effective planning is critical for organizational success. Expertly facilitated services conducted by The Center’s staff of national rural health experts will help hospitals and organizations achieve this success.

Performance Improvement
The Center offers a complete spectrum of rural health performance improvement services. With support from The Center, clients succeed in aligning people, processes and resources with their mission.

Technical Assistance & Services Center (TASC)
TASC provides performance improvement resources to CAHs and state Flex Programs on quality, finance, operations, systems of care and population health.

Small Rural Hospital Improvement Grant Program (SHIP)
SHIP provides funding to approximately 1,600 participating hospitals in 46 participating SORHs to help small rural hospitals participate in value-based payment and care delivery models.

Delta Region Community Health Systems Development (DRCHSD) Program
The DRCHSD Program works with rural Delta communities to address health care needs and strengthen the local health care system through comprehensive technical assistance.

See all programs (including previous projects) >

Network Technical Assistance (TA)
RHI provides technical assistance (TA) to over 60 networks in the Development and Allied Health rural health network grant programs.

Small Rural Hospital Transition (SRHT) Project
The Small Rural Hospital Transition (SRHT) Project supports small rural hospitals nationally by providing on-site technical assistance to assist bridging the gaps between the current health care system and the newly emerging health care delivery and payment system.

Associates Program
The Associates Program is designed to connect health care organizations and networks with highly qualified rural consultants and technical experts.

Events
Find information about upcoming webinars, workshops and more hosted by The Center or Rural Health Innovations.

Allied Health Webinars
Find recordings and resources from recent technical assistance webinars for Rural Network Allied Health Training grantees.

Health Education and Learning Program (HELP) Webinars
Eligible rural hospital leaders and staff can attend a HELP webinar to learn about current financial, operational and quality performance needs that impact their transition to the new health care environment.

Network Development Webinars
Find recordings and resources from recent technical assistance webinars for Rural Health Network Development grantees.

Performance Management Group (PMG) Calls
Learn from the experience of leading hospital administrators and nationally recognized field experts. PMG calls allow peer-to-peer education focused on preparing rural hospitals for new payment and care delivery models.

Understanding your Target Market: Value Proposition Design

Event Details

Wednesday, December 7, 2016

Host:

Rural Health Innovations (RHI)

Downloads & Links

Slide Deck

Slide Deck (PDF Document - 14 pages)

Worksheet: Creating Value Propositions for Program Services

Worksheet: Creating Value Propositions for Program Services (Word - 8 pages)

Value Proposition Diagram

Value Proposition Diagram (PDF Document - 3 pages)

Webinar Playback (Adobe Flash)

Duration: 62 min

Value propositions articulate the benefits of an organization's services and products in the context of particular audiences. This webinar reviews the importance of clear and focused value propositions for rural health networks, particularly for networks participating in the Rural Network Allied Health Training Program. The presentation discusses gathering information and insights about specific target markets and provides a case study for developing value propositions for use in marketing efforts. The accompanying worksheet can walk participants through the process of developing effective value propositions based on audience and service.

Speaker

Kap Wilkes, Director of Program Development, Rural Health Innovations