Understanding your Target Market: Value Proposition Design
Duration: 62 min
Value propositions articulate the benefits of an organization's services and products in the context of particular audiences. This webinar reviews the importance of clear and focused value propositions for rural health networks, particularly for networks participating in the Rural Network Allied Health Training Program. The presentation discusses gathering information and insights about specific target markets and provides a case study for developing value propositions for use in marketing efforts. The accompanying worksheet can walk participants through the process of developing effective value propositions based on audience and service.
Kap Wilkes, Director of Program Development, Rural Health Innovations