Project Marketing Plan Toolkit

Event Details
Thursday, August 16, 2018
2:00pm CST
Host: 
Rural Health Innovations (RHI)

Your network has already created a strategic plan for your grant project and an evaluation plan allowing you to gauge progress toward your goals. At this point in your project, it’s the right time to continue your network’s path to sustainability by developing a marketing plan.

While we often think of marketing only as spreading a message, it goes far beyond that. Through the work of creating a marketing plan you’ll build a thorough understanding of member needs and ensure that the network’s current and future products and services meet critical member needs. You’ll also use strategies for tailoring communication in ways that are most meaningful to your audience.

In this webinar, we’ll walk through a toolkit to support your work of developing a marketing plan for your project. The toolkit includes a guide, template and samples to help you develop an effective, impactful marketing plan. The marketing plan grant deliverable is due to the Electronic Handbook (EHB) by December 31, 2018.

Objectives: 

  • Explore the major components of a marketing plan
  • Learn about approaches for identifying stakeholder needs and aligning products and services to these needs
  • Discover ways to craft impactful messages and tailor communication to diferent audiences
  • Prepare to document your marketing plan work using the provided template