Building Trust and Confidence in your Organization from the Inside Out

Event Details
Thursday, October 22, 2020
1:00pm CST
National Rural Health Resource Center (The Center)

Communication Strategies for Community Outreach and Education Webinar Series
The DRCHSD (Delta) Program will be offering an 8-part weekly webinar series. Experts from Legato Healthcare will be presenting on a variety of timely topics aimed at supporting your communication strategies for community outreach and education.

Audience: Webinars are intended for DRCHSD hospital/clinic leaders and Community Champions.

Part 1- Building Trust and Confidence in your Organization from the Inside Out

Speaker: Mike Milligan, President of Legato Healthcare

Sometimes as rural health leaders, it seems like an uphill battle in communicating our organization’s vision. Despite the tremendous work of our teams, there are still misperceptions about the quality of care or depth of services we offer. This reality, coupled with the fears that patients have about returning to our hospital amidst the COVID-19 pandemic, creates a need to communicate even more to build trust and confidence in our organization.

This communication must start from within our organizations – from our leaders, employees, providers, and volunteers. They are the ambassadors of the collective impact or lasting impression from all that is seen, heard, or experienced by anyone who encounters our organization. Our role as communication champions is to seek ways to involve and engage this important audience to ensure their commitment and buy-in. Then, we’re ready to engage with our community through patient advisory groups, virtual meetings, and other outreach strategies.


  • Discover ways to elevate the interest and engagement of from our leaders, employees, providers, and volunteers
  • Learn to develop an ambassador program as a grassroots communications strategy
  • Learn communications strategies to share your organization’s story through patient advisory groups and in-person and virtual health education events
  • Be introduced to messages and outreach techniques that resonate with audiences in building trust and confidence to return to care

For any questions, please reach out to Caleb Lozinski.

Related Resources: 
Past Webinar

How to Communicate Who You Truly Are as an Organization

December 3, 2020

In this sixth webinar of the 8-part series, Communication Strategies for Community Outreach and Education, learn to develop an image that aligns with your organization’s vision and future growth strategy.

Past Webinar

What’s Your 2021 Story? The Art of Storytelling

December 17, 2020

In this eighth and final webinar of the 8-part series, Communication Strategies for Community Outreach and Education, you’ll leave inspired and energized to go out and tell the story of your rural health organization.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.