Intentional Communications: Creating a Communications Plan

Event Details
Wednesday, February 24, 2021
9:49am CST
Rural Health Innovations (RHI)

Learn about a framework for developing a communications plan and how to craft key messages. Tools are introduced for understanding the “audience” of your message and determine the project's positive effects on them. The various components of the communication plan framework are explained.


  • Define the components of the Communications Plan Framework.
  • Recognize the importance of key messages. 
  • Describe how to develop key messages.
Related Resources: 
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Customizable Communications Toolkit

The Toolkit supports rural hospitals and clinics with internal and external communication materials. Organizations have easy access to a catalog of communication templates – simply select the template that best meets your needs. Each template is customizable - saving time, effort, and cost when developing new communication materials.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $911,531 with 0 percentage financed with nongovernmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS or the U.S. Government.