Intentional Communications: Creating a Communications Plan

09:49 AM
Rural Health Innovations (RHI)

Learn about a framework for developing a communications plan and how to craft key messages. Tools are introduced for understanding the “audience” of your message and determine the project's positive effects on them. The various components of the communication plan framework are explained.

Objectives: 

  • Define the components of the Communications Plan Framework.
  • Recognize the importance of key messages. 
  • Describe how to develop key messages.

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Speakers

Deb Laine, M.Ed

National Rural Health Resource Center (The Center)
Rural Health Innovations (RHI)
Headshot of Deb Laine

Upcoming Events

The annual Flex Program Reverse Site Visit (RSV) is supported by the Federal Office of Rural Health Policy (FORHP) and coordinated by the Technical Assistance and Services Center (TASC), a program of the National Rural Health Resource Center (The Center).
Please join us for our next TASC 90 on Wednesday, May 27 at 3:00 pm ET/2:00 pm CT. The topic of this webinar will be Utilizing CAHMPAS (Critical Access Hospital Measurement and Performance Assessment System) Data for State Flex Programs. This event is supported by the Federal Office of Rural Health Policy (FORHP) and coordinated by TASC, a program of the National Rural Health Resource Center (The Center).
This webinar will introduce the DRCHSD Program to eligible health care organizations in the Delta Region. State partners are highly encouraged to join.
This presentation explores how integrating clinical and non‑clinical roles in scheduling and registration strengthens patient access, improves care coordination, and protects revenue in rural health clinics and rural hospitals.
Please save the date for our upcoming SHIP webinar May 7, 2026 from 1:00 p.m. to 2:00 p.m. Central Time on Cybersecurity. This event is supported by the Federal Office of Rural Health Policy (FORHP) and coordinated by SHIP-TA, a program of the National Rural Health Resource Center (The Center).