Customize the templates within the Toolkit to easily develop internal and external communication materials!

With the support of the Delta Regional Authority (DRA) and the Health Resources Services Administration’s Federal Office of Rural Health Policy (FORHP), the Delta Region Community Health Systems Development (DRCHSD) Program developed a Customizable Communications Toolkit.

Utilize the Toolkit User Guide for an overview, campaign offerings, and tips for customization. Access the 8-part Communication Strategies for Community Outreach and Education Webinar Series created to accompany the Toolkit.

About the Toolkit

The Toolkit supports rural health care organizations with developing internal and external communication materials. Organizations will have easy access to a catalog of customizable communication templates. The Toolkit is a compilation of four campaigns and includes communication templates such as educational flyers/posters, newspaper scripts, radio scripts, direct mail, talking points for leaders and staff, print materials, website graphics and landing page content, social media graphics and sample posts, digital display banners, infographics, and digital videos.

Provide Feedback

If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email

Vaccine Confidence

Learn. Understand. Decide. This creative campaign increases the feeling of confidence in the COVID-19 vaccination and acknowledges the need to understand the facts before making a decision. Communication informs and addresses misconceptions, to help encourage people make decisions that are right for them—and their communities.

View Vaccine Confidence Campaign


The Healthcare You Can Believe In creative concept focuses on the patient experience and the important balance between trust and care that solidifies smaller healthcare systems’ places in their communities—as they combine a personal connection with compassionate care.

View Confidence Campaign

Preventative Screenings

The Take Your Health in the Right Direction creative concept urges patients to be advocates for their health. By using information and statistics to reinforce what could happen if regular appointments are missed, the audience is educated and encouraged to be more active in these important preventative health appointments that could save their lives.

View Preventative Screenings Campaign

Swing Bed

The Between Healing and Home creative concept speaks of the additional recovery time that swing bed/transitional care services provide patients. By providing patients with the tools they need to live independently, they return home safely, successfully, and with a reduced risk of relapsing. “Shortening the distance” speaks to the patient’s choice to rehab close to home.

View Swing Bed Campaign


The Anywhere Care creative concept uses a double entendre; the use of “virtually” could make readers think of a real-time, remote meeting—often considered virtual—and it also refers to the word as an adverb—speaking to the nearly limitless locations patients can choose when they access care via telehealth.

View Telehealth Campaign

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.