Customize the templates within the Toolkit to easily develop internal and external communication materials!

With the support of the Delta Regional Authority (DRA) and the Health Resources Services Administration’s Federal Office of Rural Health Policy (FORHP), the Delta Region Community Health Systems Development (DRCHSD) Program developed a Customizable Communications Toolkit.

Access the 8-part Communication Strategies for Community Outreach and Education Webinar Series created to accompany the Toolkit.

About the Toolkit

The Toolkit supports rural health care organizations with internal and external communication materials. Simply select the template that best meets your needs. Each of the campaigns includes communication templates such as educational brochures, newspaper scripts, radio scripts, direct mail, print materials, website graphics and landing page content, social media graphics and sample posts, digital display banners, infographics, and digital videos.

Provide Feedback

If you have questions or suggestions, share them by completing our website feedback form or email clozinski@ruralcenter.org.

COVID-19 Vaccine Confidence

Learn. Understand. Decide. This creative campaign, updated March 2022 provides straightforward facts and addresses common myths and concerns many rural Americans share. It helps build understanding and demand for the COVID-19 vaccine and booster, including vaccines for kids ages 5-11.

View Vaccine Confidence Campaign

Vaccine Confidence (Hispanic)

Learn. Understand. Decide. Templates for brochures, print ads, and posters are translated in Spanish. This campaign provides straightforward facts and addresses common myths and concerns many rural Americans share. It helps build understanding and demand for the COVID-19 vaccine and booster, including vaccines for kids ages 5-11.

View Vaccine Confidence Campaign

Confidence

The Healthcare You Can Believe In creative concept focuses on the patient experience and the important balance between trust and care that solidifies smaller healthcare systems’ places in their communities—as they combine a personal connection with compassionate care.

View Confidence Campaign

Preventative Screenings

The Take Your Health in the Right Direction creative concept urges patients to be advocates for their health. By using information and statistics to reinforce what could happen if regular appointments are missed, the audience is educated and encouraged to be more active in these important preventative health appointments that could save their lives.

View Preventative Screenings Campaign

Swing Bed

The Between Healing and Home creative concept speaks of the additional recovery time that swing bed/transitional care services provide patients. By providing patients with the tools they need to live independently, they return home safely, successfully, and with a reduced risk of relapsing. “Shortening the distance” speaks to the patient’s choice to rehab close to home.

View Swing Bed Campaign

Telehealth

The Anywhere Care creative concept uses a double entendre; the use of “virtually” could make readers think of a real-time, remote meeting—often considered virtual—and it also refers to the word as an adverb—speaking to the nearly limitless locations patients can choose when they access care via telehealth.

View Telehealth Campaign

Pulmonary Rehabilitation

Three creative concepts were designed to educate patients and providers about pulmonary rehabilitation services that patients can easily access locally. The three different concept themes can be customized to promote services that help patients restore lung function and rediscover the quality of life they've been missing.

View Pulmonary Rehabilitation Campaign

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.