

With the support of the Delta Regional Authority (DRA) and the Health Resources Services Administration’s Federal Office of Rural Health Policy (FORHP), the Delta Region Community Health Systems Development (DRCHSD) Program worked with Legato Healthcare Marketing to design the Customizable Communications Toolkit.
Utilize the Toolkit User Guide for an overview, campaign offerings, and tips for customization. Access the 8-part Communication Strategies for Community Outreach and Education Webinar Series created to accompany the Toolkit.
The Toolkit supports rural hospitals and clinics with developing internal and external communication materials. Organizations will have easy access to a catalog of customizable communication templates. The Toolkit is a compilation of four campaigns and includes communication templates such as educational flyers/posters, newspaper scripts, radio scripts, direct mail, talking points for leaders and staff, print materials, website graphics and landing page content, social media graphics and sample posts, digital display banners, infographics, and digital videos.
If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email clozinski@ruralcenter.org.
The Healthcare You Can Believe In creative concept focuses on the patient experience and the important balance between trust and care that solidifies smaller healthcare systems’ places in their communities—as they combine a personal connection with compassionate care.
The Take Your Health in the Right Direction creative concept urges patients to be advocates for their health. By using information and statistics to reinforce what could happen if regular appointments are missed, the audience is educated and encouraged to be more active in these important preventative health appointments that could save their lives.
The Between Healing and Home creative concept speaks of the additional recovery time that swing bed/transitional care services provide patients. By providing patients with the tools they need to live independently, they return home safely, successfully, and with a reduced risk of relapsing. “Shortening the distance” speaks to the patient’s choice to rehab close to home.
The Anywhere Care creative concept uses a double entendre; the use of “virtually” could make readers think of a real-time, remote meeting—often considered virtual—and it also refers to the word as an adverb—speaking to the nearly limitless locations patients can choose when they access care via telehealth.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $10,000,000 with 100% funded by HRSA/HHS and $0 amount and 0% funded by non-government sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA/HHS, or the U.S. Government.