Preventative Screenings Campaign

The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.

This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.

Campaign Objectives

• Educate health care consumers about preventative screenings that are recommended to maintain proper wellness:
  • Mammography
  • Colonoscopy
  • Medicare Wellness Exam
• Increase overall health and wellness of community members (improving population health).
• Provide information to the audience in order to empower them to be in control of their own health outcomes.

Target Audiences

• Colonoscopy messages: Men and women, ages 45 and above
• Mammography messages: Women, ages 39-69
• Medicare wellness exam messages: Men and women, ages 65 and above

Campaign Materials

Digital Media

Digital display ads and social media posts provide one of the most engaging ways to build awareness of your organization's offerings.

• Screenings Campaign Digital Display (1.02 MB)
• Screenings Campaign Social Media Posts (24.46 KB)

Direct Mail

A targeted direct mail postcard helps to build awareness of Medicare wellness visits.

Newspaper Ads

Newspaper ads help you connect with current and prospective patients.

• Screenings Campaign Colonoscopy Newspaper Script #1 (1.18 MB)
• Screenings Campaign Colonoscopy Script #2 (1.21 MB)
• Screenings Campaign Mammogram Newspaper Script #1 (882.59 KB)
• Screenings Campaign Mammogram Newspaper Script #2 (1.26 MB)
• Screenings Campaign Medicare Wellness Visit Newspaper Ad (5.6 MB)

Poster

An in-house poster that's designed to strengthen patient understanding of your organization and the quality services you offer.

Radio Scripts

Website Landing Page Copy

Website landing page copy establishes an online source for additional information about the campaign.

Customize Templates for Your Community

The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience — to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.

Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.

Provide Feedback

If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email clozinski@ruralcenter.org.