The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.
This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.
Educate health care consumers about preventative screenings that are recommended to maintain proper wellness:
Medicare Wellness Exam
Increase overall health and wellness of community members (improving population health).
Provide information to the audience in order to empower them to be in control of their own health outcomes.
Colonoscopy messages: Men and women, ages 45 and above
Mammography messages: Women, ages 39-69
Medicare wellness exam messages: Men and women, ages 65 and above
Digital display ads and social media posts provide one of the most engaging ways to build awareness of your organization's offerings.
The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience— to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.
Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.
The Flex Program Area Logic Models are intended to provide guidance on the major Flex program areas of Quality Improvement, Financial & Operational Improvement, Population Health Improvement, and Rural Emergency Medical Services Improvement. These logic models are intended to help design activities and potential evaluation measures within each program area.
These documents serve as example activity templates for a network development project for Small Rural Hospital Improvement Program (SHIP) eligible hospitals in a state The templates are designed to be quickly modified to fit your state needs.
The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.