The Behavioral Health Toolkit contains messaging focused on stopping mental health stigma and starting the conversation, as well as highlighting the new 9-8-8 national hotline. The toolkit is designed to inform and remind communities about the 9-8-8 hotline, where they can be connected to expert, caring and confidential help. “Stop the Stigma. Start the Conversation,” is a phrase utilized throughout the campaign to emphasize the importance of destigmatizing mental health in rural communities. The elements of the toolkit can be customized to promote conversations about mental health and stress so that community members and patients are not alone.
Decrease the stigma of talking about mental health.
Increase access to tools to share community resources for behavioral health.
Increase awareness of behavioral health programs in your community. People may not know about the 9-8-8 hotline.
Grow the use of behavioral health programming in your facility and organization.
Community Members and Current Patients
This audience includes people living in communities with a small rural hospitals or critical access hospitals who may be afraid to ask for help.
Knowing that there are resources locally and nationally will help patients manage their condition and improve their health.
There are local resources working toward improving mental health in their community. This toolkit can be shared with local resources to use as well. A conversation can begin on pooling resources and providing a resource page on your facility’s website.
The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience— to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.
Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.
The Flex Program Area Logic Models are intended to provide guidance on the major Flex program areas of Quality Improvement, Financial & Operational Improvement, Population Health Improvement, and Rural Emergency Medical Services Improvement. These logic models are intended to help design activities and potential evaluation measures within each program area.
These documents serve as example activity templates for a network development project for Small Rural Hospital Improvement Program (SHIP) eligible hospitals in a state The templates are designed to be quickly modified to fit your state needs.
The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.