Pulmonary Rehabilitation Campaign

The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.

Just as multi-week pulmonary rehabilitation programs of education, exercise, and support are customized to each individual patient, these three campaign themes can be customized to promote important services that help patients restore lung function and rediscover the quality of life they’ve been missing.

This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.

Campaign Objectives

  • Educate and inform communities that pulmonary rehabilitation services — customized, multi-week programs intended to help people with chronic lung conditions live healthier, more complete lives — are available close to home and are convenient for patients and their families.
  • Increase awareness of pulmonary rehabilitation programs at your facility. People may not know that you have many of the same resources and expert services as larger health care systems. These communication materials educate and inform people about this often life-changing rehab resource and the skilled therapy teams who provide care in the same communities they share.
  • Grow the number of referrals to pulmonary rehabilitation programs at your facility.

Target Audiences

Community Members

This audience includes people living in communities with a small rural hospital or critical access hospital who do not know that pulmonary rehabilitation programs are available locally. Receiving quality care locally will help patients manage their condition and improve their health and having the resources locally is also a cost-effective, convenient, and more efficient alternative to traveling for care. Accessible care can also help ensure patients will complete the programs — without using the commute as an excuse not to finish the care plans designed for them.

Referral Sources 

Physicians from larger markets have patients who could benefit from pulmonary rehabilitation but traveling to the neighboring health systems may deter them from enrolling in the multi-week program. When resources are available where it's closer and more convenient for patients, providers can refer patients for the quality care they need where it's close and more cost-effective.

Hospital Staff

When providers and staff know all the resources and services available, they can better ensure their patients receive the most complete and comprehensive care. Pulmonary rehabilitation is a tool providers can utilize and recommend to help patients with lung disease or conditions that impact breathing restore health and regain quality of life.

Campaign Materials


Educational brochures build understanding and awareness of your programs and services.


PowerPoint Slides

PowerPoint Cover Slides (2.93 MB)

Press Release

Press Release (22.33 KB)

Print Ads and Posters

Print ads and in-house posters help to strengthen patient understanding of the services and screenings available at your organization.

Radio Script

Radio Script (29.94 KB)

Social Media Posts

Social media posts provide one of the most engaging ways to build awareness of your organization's services.

Social Media Posts (23 KB)

Website Landing Page Copy

Website Landing Page SEO (33.71 KB)

Additional Educational Tools

Tip sheet PR Q&A (998.68 KB)

Customize Templates for Your Community

The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience — to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.

Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.

Provide Feedback

If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email clozinski@ruralcenter.org.


Legato Healthcare
National Rural Health Resource Center (The Center)

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