The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.
Just as multi-week pulmonary rehabilitation programs of education, exercise, and support are customized to each individual patient, these three campaign themes can be customized to promote important services that help patients restore lung function and rediscover the quality of life they’ve been missing.
This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.
Campaign Objectives
Educate and inform communities that pulmonary rehabilitation services — customized, multi-week programs intended to help people with chronic lung conditions live healthier, more complete lives — are available close to home and are convenient for patients and their families.
Increase awareness of pulmonary rehabilitation programs at your facility. People may not know that you have many of the same resources and expert services as larger health care systems. These communication materials educate and inform people about this often life-changing rehab resource and the skilled therapy teams who provide care in the same communities they share.
Grow the number of referrals to pulmonary rehabilitation programs at your facility.
Target Audiences
Community Members
This audience includes people living in communities with a small rural hospital or critical access hospital who do not know that pulmonary rehabilitation programs are available locally. Receiving quality care locally will help patients manage their condition and improve their health and having the resources locally is also a cost-effective, convenient, and more efficient alternative to traveling for care. Accessible care can also help ensure patients will complete the programs — without using the commute as an excuse not to finish the care plans designed for them.
Referral Sources
Physicians from larger markets have patients who could benefit from pulmonary rehabilitation but traveling to the neighboring health systems may deter them from enrolling in the multi-week program. When resources are available where it's closer and more convenient for patients, providers can refer patients for the quality care they need where it's close and more cost-effective.
Hospital Staff
When providers and staff know all the resources and services available, they can better ensure their patients receive the most complete and comprehensive care. Pulmonary rehabilitation is a tool providers can utilize and recommend to help patients with lung disease or conditions that impact breathing restore health and regain quality of life.
Campaign Materials
Brochures
Educational brochures build understanding and awareness of your programs and services.
The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience— to best match the diversity of your community. The Customizable Communications Toolkit for Rural Hospitals and Clinics User Guide offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.
Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.
The Behavioral Health Toolkit contains messaging focused on stopping mental health stigma and starting the conversation, as well as highlighting the new 9-8-8 national hotline.
The Flex Program Area Logic Models are intended to provide guidance on the major Flex program areas of Quality Improvement, Financial & Operational Improvement, Population Health Improvement, and Rural Emergency Medical Services Improvement. These logic models are intended to help design activities and potential evaluation measures within each program area.
These documents serve as example activity templates for a network development project for Small Rural Hospital Improvement Program (SHIP) eligible hospitals in a state The templates are designed to be quickly modified to fit your state needs.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.
