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The Cancer Screening and Prevention Toolkit features messaging that emphasizes cancer prevention and awareness, highlighting the powerful motivation of living not just for oneself, but for others.

The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.

The “Healthcare You Can Believe In” campaign focuses on the patient experience and the important balance between trust and care that helps to solidify the place of smaller health care systems in their communities — as they combine a personal connection with compassionate care.

The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.