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The “Take Your Health in the Right Direction” campaign encourages patients to be advocates for their own health. By using supporting information and statistics to reinforce what could happen if regular appointments are missed or skipped, the campaign's audience is educated — and hopefully encouraged — to be more active in these important preventative health appointments that could save their lives.

The “Anywhere Care” campaign makes use of the word "virtually" in two different ways: referring to a real-time, remote meeting that's often considered "virtual" and as an adverb, speaking to the nearly limitless locations patients can choose from when they access care via telehealth.

The “Between Healing and Home” campaign highlights the additional recovery time that swing bed/transitional care services provide patients and notes that, even though it’s an extra step, the additional care can actually shorten recovery time.