The COVID-19 Vaccine Confidence Campaign, updated in March 2022, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.
This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.
About the Campaign
The "Learn. Understand. Decide." communication campaign is designed to build public confidence in COVID-19 vaccination while acknowledging the need for community members to understand the facts before making a decision. The campaign's messaging helps build understanding and demand for the COVID-19 vaccine and booster, including vaccines for kids ages 5-11. Campaign materials provide an opportunity for a wide range of organizations — trusted voices in their community — to disseminate accurate information.
Two brochures provide straightforward facts and address common myths and concerns many rural Americans share. One brochure is tailored to parents and answers their questions about getting their kids — especially younger children — vaccinated.
Print ads and posters help to promote vaccine confidence at the local level with messaging that encourages individuals to learn the facts about the COVID-19 vaccine so they can make an informed decision for themselves and/or their children.
Social media is a powerful way to share the real facts about the COVID-19 vaccine, address common questions, dispel myths, and provide local information about where to get vaccinated. Social media copy includes general education and facts designed to build vaccine confidence, as well as posts targeting parents of kids ages 5 and older.
This "Idea Starter" includes creative ideas that can be implemented by schools, childcare centers, and other youth-related organizations — or serve as inspiration for additional activities — to help educate parents of kids ages five and older on the COVID-19 vaccine, and ways to improve vaccination access and uptake.
The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience— to best match the diversity of your community. The COVID-19 Vaccine Confidence Communication Toolkit User Guide offers more information about the toolkit and includes instructions for customization (page 7). Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.
The Flex Program Area Logic Models are intended to provide guidance on the major Flex program areas of Quality Improvement, Financial & Operational Improvement, Population Health Improvement, and Rural Emergency Medical Services Improvement. These logic models are intended to help design activities and potential evaluation measures within each program area.
These documents serve as example activity templates for a network development project for Small Rural Hospital Improvement Program (SHIP) eligible hospitals in a state The templates are designed to be quickly modified to fit your state needs.
The Pulmonary Rehabilitation Campaign — with messages tied to the themes of “From Winded to Wonderful,” “Breathing is Easy. Until it’s Not.” and “Breathe Relief Into Your Life” — is designed to educate health care consumers and providers about services that can be easily accessed locally.
The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination.