COVID-19 Vaccine Confidence Campaign (Translated into Spanish)

The COVID-19 Vaccine Confidence Campaign, updated in March 2022 and translated into Spanish, supports rural community-based groups, faith-based organizations, businesses, public health agencies, schools, and health care organizations in their efforts to develop internal and external communication materials promoting COVID-19 vaccination. 

This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program.

About the Campaign

The "Learn. Understand. Decide." communication campaign is designed to build public confidence in COVID-19 vaccination while acknowledging the need for community members to understand the facts before making a decision. The campaign's messaging helps build understanding and demand for the COVID-19 vaccine and booster, including vaccines for kids ages 5-11. Campaign materials provide an opportunity for a wide variety of organizations — all trusted voices in their community — to disseminate accurate information.

Campaign Materials


Two brochures provide straightforward facts and address common myths and concerns many rural Americans share. One brochure is tailored to parents and answers their questions about getting their kids — especially younger children — vaccinated. 

Print Ads and Posters

Print ads and posters help to promote vaccine confidence at the local level with messaging that encourages individuals to learn the facts about the COVID-19 vaccine so they can make an informed decision for themselves and/or their children.

Customize Templates for Your Community

The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience — to best match the diversity of your community. The COVID-19 Vaccine Confidence Communication Toolkit User Guide offers more information about the toolkit and includes instructions for customization (page 7). Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.


Legato Healthcare Marketing
National Rural Health Resource Center (The Center)

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