The Cancer Screening and Prevention Toolkit features messaging that emphasizes cancer prevention and awareness, highlighting the powerful motivation of living not just for oneself, but for others. By framing the health journey around the value of relationships and the impact we have on loved ones, this toolkit positions the well-being of others as a compelling reason to prioritize screenings and early detection. The campaign focuses on four types of cancer: breast, colorectal, lung, and prostate.
Meaning to Screening: Yes, living is a pretty good reason to get checked for cancer. However, the importance of living for others can be an even bigger motivator for those afraid to undergo a screening. This direction makes others around us the reward for staying healthy.
This Toolkit supports rural hospitals and clinics in developing external communication materials promoting cancer screenings. Organizations participating in this program will have easy access to a catalog of communication templates. Each template is customizable, saving time, effort, and cost when developing new communication materials.
This toolkit was developed through the Delta Region Community Health Systems Development (DRCHSD) program for the WE CAN Cancer Project.
Campaign Objectives
Increase Awareness of Recommended Cancer Screenings
Encourage Emotional Engagement Through Meaningful Messaging
Drive and Increase Preventative Screening Appointments
Support Rural Providers and Healthcare Organizations with Customizable Tools
Reduce Disparities in Rural Cancer Outcomes
Target Audiences
Community Members and Current Patients
This audience includes individuals living in rural communities served by small hospitals or clinics who may be hesitant or afraid to get screened due to fear, stigma, or lack of information.
The toolkit’s messaging encourages them to prioritize their health, not just for themselves, but for the people who rely on them. By connecting screenings to family, milestones, and legacy, it reframes prevention as an act of love. Sharing this toolkit locally can help break down fear, increase awareness of screening options, and connect patients to local providers offering timely, accessible services.
Community Partners
This audience includes rural healthcare organizations, clinics, churches, senior centers, schools, local employers, and other trusted entities that can help amplify the message of early detection and support health promotion efforts in rural areas.
The customizable nature of this toolkit makes it an ideal resource for community partners to distribute, co-brand, or include in newsletters, events, or outreach campaigns. Use the materials as a springboard for community conversations, co-hosted events, and potential partnerships that can expand access to cancer screenings and create a shared culture of prevention.
The main image in all print materials can be replaced with stock or custom photography, based on community demographics and your intended audience — to best match the differences of your community. The
offers more information about the toolkit and includes instructions for customization. Templates are available as a downloadable PDF for print materials and can be customized using Adobe Acrobat Pro, saving time, effort, and cost when developing new communication materials.
Microsoft Word is required for customization of radio scripts, social media posts, website landing pages, and internal education materials.
Provide Feedback
If you have questions or suggestions that would make this toolkit more useful, share them by completing our website feedback form or email clozinski@ruralcenter.org
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